Analysis of Magazine advert 'The National High Violet'.

The National is a rock band formed in Cincinnati, Ohio in 1999 and looking at one of their adverts for their album 'High Violet' I can recognise similar ideas we would like to produce within our magazine advert. Firstly, there are no photos of the band. I feel this puts emphasis on the music, suggesting the bands interests are in promoting their work, rather than themselves. The only picture is that of their album cover, enabling a potential buyer to recognise it when looking for their CD. The CD cover is of a very simplistic design, as is the advert. The background is black, which highlights the white and violet writing, which there seems to be a lot of. The fact most of advert is made up of writing suggests a serious audience, keen to find out about the album and the bands latest work, rather than an advert that perhaps the pop band Busted would have produced, which would most likely feature a large emphasis on graphology and their band name, with minimal information about the actual album.

The typography of the High Violet album is in capital letters, however in quite a formal and plain font, allowing the message to be clear and seen as significant. There are also some quotations supporting The National's work, written in an italic font which perhaps, although mainly for a grammatical purpose, contrasts the plain font and suggests the fans recognise the creativity The National incorporate within their music.