Analysis of Magazine advert Warpaint - 'The Fool'.

Warpaint is an experimental all-girl art rock group from Los Angeles formed in 2004 and I feel the magazine advert for their album 'The Fool' represents what they are about. The main feature of the advert is a large photo of the four girls. The outfits they are wearing represent quite an alternative almost 'shabby-chic' look and the fact that none of them are smiling suggests the band are serious about the music they make. As opposed to the High Violet advert, the writing is basic and fairly minimal, with no consistent use of colour or structure. Depsite the album not conforming to what themes and ideas we intend to incorporate into our magazine advert, it does represent exactly what the band is about. By featuring the large photo of the girls we can see that the band perhaps wants their audience to recognise the band consists of girls, maybe being an attempt to prove that girls can produce rock music, challenging the stereotyped rock bands such as Guns 'n' Roses and Metallica, which mainly feature male members. In relation to our promotional package, I feel that by using an existing theme (Alice in Wonderland) we have portrayed the surrealist vibe that comes with dubstep music. By twisting some of Alice In Wonderland's themes, we have intended to imply the rock genre, somewhat rebelling against the famous ideas and associations with Alice In Wonderland.

Analysis of Magazine advert 'The National High Violet'.

The National is a rock band formed in Cincinnati, Ohio in 1999 and looking at one of their adverts for their album 'High Violet' I can recognise similar ideas we would like to produce within our magazine advert. Firstly, there are no photos of the band. I feel this puts emphasis on the music, suggesting the bands interests are in promoting their work, rather than themselves. The only picture is that of their album cover, enabling a potential buyer to recognise it when looking for their CD. The CD cover is of a very simplistic design, as is the advert. The background is black, which highlights the white and violet writing, which there seems to be a lot of. The fact most of advert is made up of writing suggests a serious audience, keen to find out about the album and the bands latest work, rather than an advert that perhaps the pop band Busted would have produced, which would most likely feature a large emphasis on graphology and their band name, with minimal information about the actual album.

The typography of the High Violet album is in capital letters, however in quite a formal and plain font, allowing the message to be clear and seen as significant. There are also some quotations supporting The National's work, written in an italic font which perhaps, although mainly for a grammatical purpose, contrasts the plain font and suggests the fans recognise the creativity The National incorporate within their music.

Update on digipack and poster.

Having sketched out our digipack we realise we like the sketched look but feel it would look best if we scanned it onto the computer, and by using a photo editor, incorporate the preffered areas we have drawn with manipulated pictures from the computer. We have come to the same conclusion for the poster. I have sketched Ivy leaves down one side of the paper and incorporated the symbols from a playing card to match the digipack so far and we intend to scan this on the computer and combine it with writing (perhaps a quote from Alice in Wonderland?) wrote using a computer font.