Magazine Advert.

Here is our magazine advert, part of our promotional package. We didnt want to add too many images, we felt the writing could speak for itself. I drew the ivy up the side of the poster onto a sheet of A4 and then we scanned it into the computer, using computersised fonts to do the rest. We put the picture in negative, which has given it quite vintage look, which was influenced by the look we got from our moodboard. We included a not so well known quote from the original Alice in Wonderland by Lewis Carrol - "If I had a world of my own, everything would be nonsense. Nothing would be what it is because everything would be what it isn't...what it is it wouldnt be, and what it wouldnt be, it would. You see?" - adding, I feel, quite an unusual, and thought provoking feature to the advert, perhaps suggesting what the music video will be about.

CD cover.

Here is the front, inside and middle of our CD digipack. The front has a sketched picture of out interpretation of Alice wearing a gas mask with her hands behind her back. We have our band name which is 'Hypnos' and out album title 'Euphoria' on the front cover. Inside is a playing card and our song titles (which includes our track which we are using for our music video, which we named 'Poison I.V.') and on the back is 'Alice' with her hands in handcuffs.

This began as an entire sketch, however, we felt it may give a better effect if we scanned it onto the computer and combined it with computerised images (the hearts, spades etc.), fonts and editing effects. Also, having taken inspiration from Hawthorne Heights 'The Silence in Black and White' cd cover I mentioned previously in my blog, the blurred edges around each side give a vintage, aged effect. We wanted our Alice to tie in with research we have done, and perhaps bring forward some political issues raised by artists such as Banksy.

Mood Board for Music Video.

By creating this mood board, we have allowed ourselves an insight to the bigger picture of our music video. We wanted to take some themes we listed in our ideas, both obvious and not so obvious, and put them all together. As evident in the pictures, our mood board consists of ideas that we have gathered from our research: the mask is the idea that we cannot trust strangers as well as the idea that Alice from Alice in Wonderland is not the character society believes she is behind her mask of innocence. We have also incorporated some original pictures from the book by Lewis Carol which adds quite a retro and original feature. We have mixed a floral print with chequered prints which highlights the quite random feel we want to create within our video. The mood board, overall, represents the idea that we want to combine a range of different and sometimes contrasting features to create the intended surrealist outcome.

By using pictures from the original book (1800's), Disney's Alice in Wonderland (1951) and Tim Burtons Alice in Wonderland (2010), we have gained inspiration for one of our main shots within our music video. We plan to have Alice walking through the woods as the running thread throughout the video, however we are going to treat it as if it is a 'journey through time'. We will change her clothing and perhaps even alter the look of the camera shots with the use of editing such as black and white or sepia tint to create a sense of what era she is in. By the end of the video, her shoes will be scruffy and tired-looking as if she hasnt stopped walking. Most of the video we feel is going to be open to interpretation, we want it to be open-ended and not have everything explained, as I feel this allows more creativity to be used.